Doriane Azzouz

Digital designer

02-08

Fany Thourain

clean portofolio concept for a french art director

Creative services

art direction
UI Design

Type

FREELANCE

2023

The project

Fany is an ART DIRECTOR (and an old friend), from PARIS, FR. Currently working at @artefact3000 – Paris, and soon for the far away land of canada. She's committed to developing striking and significant brand experiences. As a consummate creative, she excels at discovering solutions that align with a brand's vision and intent.

Concept

After discussions (and the advantage of knowing the person well), the idea for her first website portfolio was the simplicity, without frills or inadapted design.
Mirroring her personal preferences .
However, it entailed much more than that.  The central concept revolved around amplifying the expression of her research, concepts, and branding endeavors through the harmonious convergence of written content and visual elements.

The overall aesthetic maintains an understated elegance, employing a refined typeface, judicious use of graphic elements to serve the intended purpose, and delineating lines inspired by her appreciation for architecture. The outcome? A timeless and utilitarian portfolio adaptable to various optimisation, add or animations.

Focus

The overall view gives an idea of the layout and harmony of the structure. The visuals and the font are enough to build a timeless identity, supported by the idea of adding micro interaction more colorful but very minority.