Doriane Azzouz

Digital designer

03-08

Catherine Labouré

new website for the school complex Catherine labouré in Paris, with an improved user experience and a fresh modern identity

Creative services

UI Design, UX Design

Type

Freelance

2021

The project

Digital Pingpong ( or DPP for those in the know ), is a UI/UX agency based in Paris ( France ), combining a fine alchemy between strategy, creativity & techniques. Since 2015, the agency has been supporting clients large and small and providing them with a user experience that is as close as possible to their needs.

Concept

After a few years of existence and successful projects, it is time/time for DPP’s new website. The objective was to modernize the site, in order to better reflect their evolution. While keeping a warm and human touch, which is unique to them.

The black and white tones support their area of ​​expertise and anchor DPP in a more professional environment. This choice of colors also makes it easy to change the site in the future. Their original identity pink is brought by touch and by micro-interactions.

FOcus

The design is thought to be pure, like the scientific body. Each universe is visually defined by specific colors.

The most important entities have longer explanations, to punctuate their speech or reassurances illustrations that come to accompany their speech. Linear and simplified, these illustrations also use the codes of the scientific field as a wink.