Doriane Azzouz

Digital designer

01-08

Braw Haus

The Power of Digital Art: A VISIONARY and bold WEB3 CREATIVE STUDIO

Creative services

art direction
UI Design

Type

Freelance

2023

The project

BRAW HAUS IS A VISIONARY WEB3 CREATIVE STUDIO AND DIGITAL TALENT AGENCY FOUNDED IN 2018 BY JUSTINE VILGRAIN AND PATRICIA GLOUM. SINCE THEN, BRAW HAUS HAS BEEN COLLABORATING WITH TOP BLUE-CHIP BRANDS SUCH AS NIKE, ADIDAS, KENZO, HOGAN, AND HOLDING COMPANIES.

Concept

Braw Haus straddles the line between agency and digital art curation, aspiring to become a reference for artists and industry professionals alike. The collaboration aimed to solidify and refine their identity, ( colors, types, mood).

And creating a comprehensive set of presentation materials to aid their growth and recognition. Subsequently, the website underwent a refresh to align with their evolving brand identity.

FOcus

The identity is intended to be bold and impactful, featuring colorful typography, large visuals, and animations. Two distinct atmospheres are presented - one using the brand colors, and another more tech-focused and incisive to make a lasting impression. The design adapts based on the messaging. Once the graphic guidelines were established, the website was designed to be simple yet impactful, taking into account the limitations of their site editor while prioritizing visibility.